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Branding
Mood beach club
Client:Mood beach club
Media:Print
Type:Brand development
Spec:• Create new visual identity & branding
• Message making
• Logo design
• Magazine advertising
• Poster advertising
• Newspaper advertising
• Winelist
• Corporate folder
I created the original (generation 1) branding/visual identity for Mood's printed media by mimicking the beachclub's summer environment; using a palette of bright, sunsoaked colours, opulent golds and distressed, weathered finishes.
For advertising, visual communication and messaging needed to be more direct and necessitated cleaner styling; using aspirational copywriting and sexy imagery playing on elements of the Mood logo - typeface and angel.
Inspired by a traditional ‘coat of arms’, Mood asked me to design a ‘marque’ that implied modern luxury and a quality heritage. The Mood ‘crest’, as it soon became known internally, with it’s elegant gothic ‘swirls’ and integrated shield bearing the mood signature ‘m’ contrasted and balanced well with a modern elongated typeface.
