'See the whole truth...' - direct mail, with 3D ‘honesty glasses’
'Wish list' - direct mail, with pop-out christmas merchandise display
Project
Client:Visual thinking, retail agency
Media:Print
Type:Direct mail marketing
Spec:• Tri-fold/concertina direct mail • Merchandise pop-out direct mail • Message making • Print ready artwork • Cutter guide
Overview
Some examples of direct mail I designed for Visual thinking, a retail agency specialising in instore merchandising. The initial project was a campaign mail-out developing the concept of ‘hidden potential’, including a pair of 3D ‘honesty glasses’ revealing best practice messages hidden on a jumbled inside spread.
The second project featured a quirky 'pop-out' display of christmas merchandise, for which I originated cutter-guide artwork incorporating reverse folding sections.
