BRAND DEVELOPMENT
• Create new branding identity
• Message making
• Typography
• Information design
• Message making
• Typography
• Information design
• Billboard advertising
• Newspaper advertising
• Product leaflets
• Packaging
• Newspaper advertising
• Product leaflets
• Packaging
Client:Slimming World
Media:Print
Type:Brand development
'Fabulous food' brand development - billboard advertising & product leaflet
'Fabulous food' brand development - billboard advertising & product leaflet
Overview
Creation, integration and development of a new visual identity for a new range of pre-prepared meals for Slimming World, a UK-based weight loss organisation that provides lifestyle weight management programmes.
The range was originally service driven - offered by delivery to order. Due to its success ‘Fabulous food’ later became available off-the-shelf at several leading UK supermarkets.
'Fabulous food' brand development - packaging, newspaper advertising & phase 2 product leaflet
